La moda italiana rialza la testa

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A model shows a creation by Caterina Moro part of the 2021 spring-summer collection during the Altaroma fashion show in Rome, Thursday, Sep. 17, 2020. The COVID-19 pandemic has forced many fashion brands to rethink the way they will show their collections. The upcoming Milan Fashion Week, from Sept. 22 through Sept. 28, has a lineup of 52 shows 24 of which will be in a digital form. (AP Photo/Alessandra Tarantino)
Models for Gretel Z. present creations part of the 2021 spring-summer collection during the Altaroma fashion show in Rome , Tuesday, Sep. 15, 2020. The COVID-19 pandemic has forced many fashion brands to rethink the way they will show their collections. The upcoming Milan Fashion Week, from Sept. 22 through Sept. 28, has a lineup of 52 shows 24 of which will be in a digital form. (AP Photo/Domenico Stinellis)
A model shows a creation by Caterina Moro part of the 2021 spring-summer collection during the Altaroma fashion show in Rome, Thursday, Sep. 17, 2020. The COVID-19 pandemic has forced many fashion brands to rethink the way they will show their collections. The upcoming Milan Fashion Week, from Sept. 22 through Sept. 28, has a lineup of 52 shows 24 of which will be in a digital form. (AP Photo/Alessandra Tarantino)
Models for Sartoria 74 present creations part of the 2021 spring-summer collection during the Altaroma fashion show in Rome, Tuesday, Sep. 15, 2020. The COVID-19 pandemic has forced many fashion brands to rethink the way they will show their collections. The upcoming Milan Fashion Week, from Sept. 22 through Sept. 28, has a lineup of 52 shows 24 of which will be in a digital form. (AP Photo/Domenico Stinellis)
Models for Gretel Z. present creations part of the 2021 spring-summer collection during the Altaroma fashion show in Rome , Tuesday, Sep. 15, 2020. The COVID-19 pandemic has forced many fashion brands to rethink the way they will show their collections. The upcoming Milan Fashion Week, from Sept. 22 through Sept. 28, has a lineup of 52 shows 24 of which will be in a digital form. (AP Photo/Domenico Stinellis)
Models show creations by Caterina Moro part of the 2021 spring-summer collection during the Altaroma fashion show in Rome, Thursday, Sep. 17, 2020. The COVID-19 pandemic has forced many fashion brands to rethink the way they will show their collections. The upcoming Milan Fashion Week, from Sept. 22 through Sept. 28, has a lineup of 52 shows 24 of which will be in a digital form. (AP Photo/Alessandra Tarantino)
A model shows a creation by Caterina Moro part of the 2021 spring-summer collection during the Altaroma fashion show in Rome, Thursday, Sep. 17, 2020. The COVID-19 pandemic has forced many fashion brands to rethink the way they will show their collections. The upcoming Milan Fashion Week, from Sept. 22 through Sept. 28, has a lineup of 52 shows 24 of which will be in a digital form. (AP Photo/Alessandra Tarantino)

Nell’anno più negativo mai registrato per il settore del lusso, l’industria della moda italiana sta cercando di riportare l’ottimismo nel settore organizzando la Milano Fashion Week ibrida, live-digitale, dal 23 al 28 settembre. In programma 23 sfilate dal vivo e 37 presentazioni, per un totale di 52 spettacoli, 24 dei quali in formato digitale. La pandemia COVID-19 ha costretto molti marchi di moda a ripensare il modo con cui mostrare le proprie collezioni. (AP Photo / Luca Bruno e Alessandra Tarantino)

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